couple of questions...
Are people actually embarrassed about their periods? I remember the feeling of it being awkward while actually going through puberty during the early teens, since not everybody had it yet, and it was different, but by the time I was in high school, there was nothing embarrassing about it.
Are there actually any 18+ year old (hormonally "normal") women who aren't already aware about what's going on with their bodies during their periods?
I kind of find both of those hard to believe?
I recall getting little things like this in Elementary school, when they were teaching the girls about puberty. It came with an instructional little guide book, and a free pad and tampon so you have one someplace for your first time, instead of being stuck at home with nothing to use. With the age of puberty getting younger and younger, I honestly can't imagine what kind of 18 year old would still be confused about what their menstrual cycle was about. According to wiki, "90% of all US girls are menstruating by 13.75 years of age, with a median age of 12.43 years" -- so if you're trying to sell this to 18 year olds, they've already been through it for over 4-5.5 years, and one or two pads probably won't be enough to get them through their next cycle. I'm not too sure what you'd be teaching someone who has already had their period 50+ times already. (I think every single box of tampons I've ever purchased always has the TSS warning on it, which tells you not to go over 6-8 hours if possible anyway, and suggests 4-6 hours for normal wear...if they're not going to read the box, not sure if they'll read a FAQ page)
After you spend a few years buying "toiletries" I guess I don't really feel the need to purchase it discreetly anymore. I know for a few years, I'd make sure I was in line with a female at the checkout stand, but now I could care less.
it might work if it was like...a comfort basket, which would include midol, chocolates, beauty tips/acne tips, heating pads.
I don't really need my tampons/pads to be "cute" or gift wrapped either -- I don't really care if they're white, colored, scented, whatever, as long as they and do the job and get thrown away. I'm picky about what pads and tampons I use too, so if I got some sort of basket with an off-brand, I probably wouldn't use it anyhow.
I'd also never carry around a 2nd purse for just period items. I just throw an extra pad and tampon in my normal purse.
Maybe I've just been past puberty so long ago that it's not so special to me as it is an annoying monthly visitor. I know about when it's gonna show up, how long it'll be around for, how it's going to affect my mood and body and activities, and when it'll leave. There really aren't too many questions about it in general, since it tends to be similar each time.
In summary: Good idea for pre-puberty children as their "first" kit (but this would be more of a free gift to teach girls before they're 11-12 years old so they can get used to the idea before they get their first period), good idea for an anti-PMS/cramps kit, bad idea for teaching adult women a subject that they're probably already well aware of.