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Oh my... battle of the newsletters (Beauty Army & Glossybox)


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11 replies to this topic

#Post 1 of 12 OFFLINE   zadidoll

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Posted 06 November 2012 - 04:56 PM

Beauty Army sent this via email on November 3, 2012.

 

 

Glossybox sent this out today (November 6).

 

Thoughts?



#Post 2 of 12 OFFLINE   ashitude

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Posted 06 November 2012 - 05:53 PM

At the very least it is shocking to me. I applaud creativity and seeing this is a disappointment. I will type more after my nails dry!
 



#Post 3 of 12 OFFLINE   iPretty949

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Posted 06 November 2012 - 05:55 PM

Fail!


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#Post 4 of 12 OFFLINE   Auntboo

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Posted 06 November 2012 - 06:26 PM

Is this GB copying BA though, or just both of them using the Allure magazine article as their advertising? It would make sense that they would come out at roughly the same time of they were both part of the same article. Of course, I didn't read the article so I don't know for sure, but given that the blurb and photo are credited to Allure it seems a reasonable assumption.

#Post 5 of 12 OFFLINE   zadidoll

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Posted 06 November 2012 - 06:41 PM

Beauty Army has Allure's permission to use the image (which came from the article) but I don't know if Glossybox does. It's just weird how both use the image in the same manner since there are other ways Glossybox could have used the article/image. In the Glossybox pic it looks like they cropped the model at the knee where the Allure Magazine credit was at in the Beauty Army version. It's just so weird!



#Post 6 of 12 OFFLINE   ashitude

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Posted 06 November 2012 - 06:41 PM

Originally Posted by Auntboo View Post

Is this GB copying BA though, or just both of them using the Allure magazine article as their advertising? It would make sense that they would come out at roughly the same time of they were both part of the same article. Of course, I didn't read the article so I don't know for sure, but given that the blurb and photo are credited to Allure it seems a reasonable assumption.


That would make sense if it is an allure ad used by both companies.



#Post 7 of 12 OFFLINE   iPretty949

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Posted 07 November 2012 - 12:38 PM

This might be the answer for this. They featured some beauty subs in their article:

 

 

 

 

 

GB is also featured in their article:

 

 

BA:

 


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#Post 8 of 12 OFFLINE   Playedinloops

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Posted 07 November 2012 - 01:11 PM

I'm betting allure made the images for them.

 

 

 

 

errr wait, now that I see the knee cut off thing..idk. Strange.



#Post 9 of 12 OFFLINE   Nikki Apostolou

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Posted 07 November 2012 - 08:34 PM

I think the picture for glossybox lives up to what ive experienced the other two do not. Thats a disspointment.



#Post 10 of 12 OFFLINE   CaliMel

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Posted 07 November 2012 - 11:46 PM

Well, it could be coincidence? If they were both sent the same image to use. But that's pretty nuts that they're so close like that! The Glossybox one doesn't look as nicely made either.



#Post 11 of 12 OFFLINE   sakurak

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Posted 08 November 2012 - 09:10 PM

GlossyBox was started by a German company whose MO is to clone successful startup business models and sometimes entire product designs. Copying a competitor's newsletter design (and that is a blatant copy) is par for the course. Some background: http://www.eu-startu...irchbox-clone/. Lots more available by Googling the Samwer Brothers.

#Post 12 of 12 OFFLINE   MissLindaJean

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Posted 08 November 2012 - 09:26 PM

GlossyBox was started by a German company whose MO is to clone successful startup business models and sometimes entire product designs. Copying a competitor's newsletter design (and that is a blatant copy) is par for the course. Some background: http://www.eu-startu...irchbox-clone/. Lots more available by Googling the Samwer Brothers.

Ouch, that's shady.