PHAMExpo 2013 - Too Faced

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Too Faced had their booth with Naime's at PHAMExpo in Pasadena, and had a few special things they wanted to tell us about.

They pre-introduced their new Better than Sex mascara before it was available in stores.  (It's actually still exclusive to sephora.com online for one more week before it'll be sold anywhere else.)  It sold out on the first day before it was even available on sephora.com, on top of that, they sold it for 40% off, reducing the $23 price down to $13.80.  It features an hourglass brush, with their blackest black of mascara colors.  The hourglass brush is supposed to help increase volume and length while providing definition for the lashes.



photo from sephora.com

Other new items they had were also their Lip Injection color bombs available in 6 shades, which is a full color, twist up lip plumping lip tint, and their Pretty Rebel Palette, which has 8 full shade jewel tones and 2 matte shades.



photo from toofaced.com

One new product that excited me was their Glitter Glaze, which is an eye shadow top coat.  They had two colors available, one in silver and one in gold.  It looks like a lip gloss tube, but when you apply it (on your eyes) it has a very soft and smooth texture and glides really easily, creating a shimmery top coat on top of your current shadow (or on top of nothing at all) I wish I would have taken at least a cell phone picture of the swatch I took to show you guys, but I'm sure some will be online pretty soon as more people get their hands on them.  It's got a neat texture, very soft and lightweight, I can tell it'll glide over shadows without disturbing what you've already put down, and can create a shimmery look instantly.

 
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