My recommendation would be not to waste your time on Ulta Grand Opening Events.
My daughter and I attended an Ulta Grand Opening event today and it was a total waste of our time. We had read about fun Ulta Grand Opening events with freebies and grab bags on different blogs, so we were super excited. They advertised free "gift cards" with amounts between $5 and $100 to the first 100 customers, so we got there an hour and a half early and there were already almost 50 people in line.
What a joke! My "gift card" was a $5 off coupon that expires next month and cannot be combined with any other offers or Ulta coupons and my daughter wasn't eligible to receive one because she's not 18. This was so funny to me because I already had a $5 off and a 20% coupon I had received in the mail (the 20% coupon was a much better deal btw). The SAs read off the amounts of the "gift cards" as everyone walked through the door and grabbed one out of a box and I mostly heard $5 amounts - I only heard a few $10 and a few $15 amounts - nothing larger. They also provided a coupon for a free haircut or facial at their salon. That was it.
There were no freebies, no giveaways, no samples. Worse, a lot of products were out of stock, the store was so packed you couldn't walk through the aisles and they were entirely out of the Ulta Rewards free birthday gift mascaras (they just opened!!!????!!!). I'm an Ulta platinum member (at least two times over), but when I explicitly asked if they had any samples at checkout, they told me they don't do that - they only have gifts with purchase of certain brands (other Ultas in town actually provide perfume or skincare samples at checkout when I ask). Overall, I was very disappointed - the "event" didn't feel like anything different than shopping at any Ulta during the busy holiday season.