Honestly, I've been in love with Colourpop's Lippie Stix for a long time. They're only $5, but they are just the most comfortable wear, no matter what the finish. They have Matte, Matte X (which is like ultra matte), satin and glossy and I love them all. The colors are chock full of pigment, they're not drying at all, and they last all day. I feel like I own dozens lol. And I love that they all come with matching lip liners!