Kim Kardashian West announce her own makeup line on IG. The makeup line will be released June 21st at https://kkwbeauty.com/
Thoughts?
Thoughts?
I read somewhere the Estee Kendal collab didn't work out so well but can't remember where. Might be the target market also. Not sure if the typical consumer of Estee Lauder makeup is into Kendal since she is so young. I could be wrong though. I like EL makeup and buy it sometimes and tried a few Kendal things as samples.They were ok. I just didn't think they were geared towards someone like me who is almost 40. lolI dig it because it makes sense for Kim and her fans.
Did you hear that Kendal's line with Estee was a huge flop because she usually doesn't wear a lot of makeup? Estee also screwed up the launch and missed the entire reason Kylie is so successful.
I think it might be gone. They do have the hair care line at Ulta thought still.Don't they have a makeup line in ULTA or that is long gone?
YES I completely agree. She does target a younger market, even for me and I just turned 30.I read somewhere the Estee Kendal collab didn't work out so well but can't remember where. Might be the target market also. Not sure if the typical consumer of Estee Lauder makeup is into Kendal since she is so young. I could be wrong though. I like EL makeup and buy it sometimes and tried a few Kendal things as samples.They were ok. I just didn't think they were geared towards someone like me who is almost 40. lol
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