Kim Kardashian West's Makeup Line - KKW

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I dig it because it makes sense for Kim and her fans. 

Did you hear that Kendal's line with Estee was a huge flop because she usually doesn't wear a lot of makeup? Estee also screwed up the launch and missed the entire reason Kylie is so successful. 

 
I dig it because it makes sense for Kim and her fans. 

Did you hear that Kendal's line with Estee was a huge flop because she usually doesn't wear a lot of makeup? Estee also screwed up the launch and missed the entire reason Kylie is so successful. 
I read somewhere the Estee Kendal collab didn't work out so well but can't remember where. Might be the target market also. Not sure if the typical consumer of Estee Lauder makeup is into Kendal since she is so young. I could be wrong though. I like EL makeup and buy it sometimes and tried a few Kendal things as samples.They were ok. I just didn't think they were geared towards someone like me who is almost 40. lol

 
I read somewhere the Estee Kendal collab didn't work out so well but can't remember where. Might be the target market also. Not sure if the typical consumer of Estee Lauder makeup is into Kendal since she is so young. I could be wrong though. I like EL makeup and buy it sometimes and tried a few Kendal things as samples.They were ok. I just didn't think they were geared towards someone like me who is almost 40. lol
YES I completely agree. She does target a younger market, even for me and I just turned 30. 

 
The creme highlighter kits will be restocked on 7.6 at 12pm PST. Just wanted to pass on the info in case someone is looking to get one.

Here are the shades

KKW beauty highlighters.jpg

 

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