Here's what their website says:
| Technology makes the difference. |
Whether itâ€™s cold-smoothing or heat-straightening, Opti.smoothâ€™s unique formulations protect your hair every step of the way. Your hair looks beautiful, feels natural, moves like silk. If youâ€™re crazy about your curls but want more control, and less frizz, ask your stylist for an Opti.smooth cold-smoothing service.
If youâ€™re dreaming of silky smooth hair thatâ€™s permanently straight, ask your stylist for an Opti.smooth heat-straightening service with a flat iron.
Professional Stylist Tip:
Q: Will this service damage my hair?
A: Opti.smoothâ€™s patented ceramide technology and auto-stop action protect hair through every step. Conditioning agents leave it soft and smooth. Just maintain your hair at home with the Sleek.look Smoothing System, and youâ€™ll be amazed at the condition and shine.