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How important is packaging to you?


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63 replies to this topic

#Post 1 of 64 OFFLINE   makeupprincess

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Posted 21 June 2007 - 02:32 PM

when purchasing makeup whats more important to you, the content or the packaging?
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#Post 2 of 64 OFFLINE   Duchess Ravenwaves

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Posted 21 June 2007 - 02:33 PM

The content.

#Post 3 of 64 OFFLINE   SimplyElegant

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Posted 21 June 2007 - 02:47 PM

The content. If the packaging looks cute or is convenient that's just an added bonus for me. It's not like anyone will really see the packaging besides me anyway, but everyone I see will see what the contents looks like on, so that means more to me.

#Post 4 of 64 OFFLINE   SarahStarFlower

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Posted 21 June 2007 - 03:00 PM

The content, though I do like nicely packaged products.
The only thing I gripe about with package is whether or not it's travel friendly. If I have to whip out a brush to reapply lipstick or carry around a huge jar- yeah, probably not going to be my first choice.
But your finished face is what people are going to see, not the products used to apply it.

#Post 5 of 64 OFFLINE   Kathy

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Posted 21 June 2007 - 03:21 PM

The content is more important, of course. Although, I am definitely a sucker for nice packaging. But, if the product inside the nice packaging is crap I won't buy it again.

#Post 6 of 64 OFFLINE   MindySue

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Posted 21 June 2007 - 03:23 PM

i think anyone is going to say content. but sometimes ill pass up a good recommendation on a product because it's ugly.

#Post 7 of 64 OFFLINE   natalierb

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Posted 21 June 2007 - 04:05 PM

Content! If it works good, that's all that matters to me!

#Post 8 of 64 OFFLINE   makeupprincess

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Posted 21 June 2007 - 05:14 PM

Originally Posted by MindySue View Post
i think anyone is going to say content. but sometimes ill pass up a good recommendation on a product because it's ugly.

lol.. i read a study some time ago and it basically said women shop for cosmetics product based on packaging which is why companies spend so much on theirs. maybe the trends are changing?
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#Post 9 of 64 OFFLINE   breathless

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Posted 21 June 2007 - 05:17 PM

the content for sure. but, if the packaging is really dumb looking and not my style, then i won't buy it. lol.

#Post 10 of 64 OFFLINE   LipglossQueen

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Posted 21 June 2007 - 05:28 PM

Content, BUT if I'm shopping on a whim packaging and appearance will ALWAYS draw me in, so princesstoni I think there is still some truth in that study because companies put alot into product marketing and it works!
"What allows a diamond to shine so brightly is the multitude of cuts that have been made on it"

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#Post 11 of 64 OFFLINE   Retro-Violet

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Posted 21 June 2007 - 06:59 PM

content all the way.
the bottle can look super cute, but if the product sucks, its just a waste of money.

#Post 12 of 64 OFFLINE   magosienne

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Posted 21 June 2007 - 06:59 PM

both. everyone appreciates a good packaging that catches your eye among all other products. and of course content, because if i had a bad experience with a product, i'll tend to stay away from the brand.

#Post 13 of 64 OFFLINE   nursie

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Posted 21 June 2007 - 07:36 PM

i'll admit that i've bought products because the case it comes in was pretty! for the stuff that i NEED (like foundation) my decision is not based on packaging, but things like eyeshadows/ palettes i do like the case to be pretty
~if you dont have something nice to say, then come sit by me!~

#Post 14 of 64 OFFLINE   BeneBaby

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Posted 21 June 2007 - 07:40 PM

I demand both cute packaging and quality. i just won't settle for less....heheh. I'm a makeup snob.
Hey friends....Looking for a Makeup Artist in Northern California?
Check out my flyer in the Makeup Artist Forum here.I am also swapping ALOT of stuff.....

#Post 15 of 64 OFFLINE   kaylin_marie

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Posted 21 June 2007 - 07:41 PM

Most definately content. Cute packaging is only a plus. I HAVE bought things before b/c of the packaging though.

#Post 16 of 64 OFFLINE   ivette

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Posted 21 June 2007 - 07:50 PM

the contents definetly

#Post 17 of 64 OFFLINE   *~Deena~*

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Posted 21 June 2007 - 09:00 PM

Originally Posted by SarahStarFlower View Post
The content, though I do like nicely packaged products.
The only thing I gripe about with package is whether or not it's travel friendly. If I have to whip out a brush to reapply lipstick or carry around a huge jar- yeah, probably not going to be my first choice.
But your finished face is what people are going to see, not the products used to apply it.
Ditto.

#Post 18 of 64 OFFLINE   MissMudPie

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Posted 21 June 2007 - 09:49 PM

Both! I guess I'm a makeup snob, too.

#Post 19 of 64 OFFLINE   Kemper

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Posted 22 June 2007 - 09:19 AM

Originally Posted by BeneBaby View Post
I demand both cute packaging and quality. i just won't settle for less....heheh. I'm a makeup snob.


#Post 20 of 64 OFFLINE   oraclegirl

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Posted 26 June 2007 - 02:56 PM

I'd perfer quality, cause after you take it out of the box, package, etc, your just left with the product. Although i have been tricked with cute packaging before. *shakes fist*