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MAC and Hello Kitty Pics and info!


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#Post 1 of 59 OFFLINE   Ashley

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Posted 21 November 2008 - 04:04 AM

Just stopping by to drop some news:



From WWD:
MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”

While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.

“We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base,” said Janet Hsu, president of Sanrio. Sanrio’s worldwide retail sales of licensed products for 2007 is estimated at $5 billion.

While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at maccosmetics.com.

“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

“We wanted to have affordable luxury and a high-low aspect, so it made sense to do the Hello Kitty Colour Collection and Hello Kitty Kouture,” said Demsey.

The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.
A plush doll, $42; purse mirror, $22, and three-brush collection, $49.50, will be available at MAC stores, Nordstrom doors and maccosmetics.com only. A mirrored key clip, $16; beaded bracelet, $34, will be sold in MAC retail stores and at maccosmetics.com only, and a tote, $45 and soft vanity kit, $55, will be exclusive to maccosmetics.com. These items are intended to animate the counter presentation and create an entire Hello Kitty world at retail, Gager noted.

While none of the executives would discuss sales projections, industry sources estimated that the limited edition MAC Hello Kitty collection could do upwards of $12 million in North American retail sales. That projection is slightly larger than that of the hit Barbie collection.

In-store visuals, shot by Nick Knight, show the polar opposite aspects of the collection. One is an image of a blonde model holding a black vinyl Hello Kitty doll, which will be part of the accessory line. The other visual is what Gager terms “more of a dominatrix creature.” The point, said Gager, is to show that makeup can be transformative. Makeup was done by Val Garland, with hair by Sam McKnight.
And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.
via temptalia

What do you think? Anybody liking the Kouture set? What about the Kouture price? I'm glad that at least they decided to release a regular line along with the couture one.

However, I'm kind of disappointed. Not really a fan of the black. I was thinking of something pink and white, but I guess the black makes it more mature.

#Post 2 of 59 OFFLINE   ILoveLipgloss

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Posted 21 November 2008 - 04:09 AM

Cute, I am sure I'll get a couple things.

#Post 3 of 59 OFFLINE   ticki

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Posted 21 November 2008 - 04:35 AM

the prices and size of the collection are crazy. if you want to get everything kitty that's released then you're looking at about $1100! may have to rethink my plan.

#Post 4 of 59 OFFLINE   brewgrl

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Posted 21 November 2008 - 04:40 AM

ALL OVER THIS.... all over it.

#Post 5 of 59 OFFLINE   LittleMissLilo

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Posted 21 November 2008 - 04:43 AM

It would have been cute if it was red, like the original HK. Its okay, but nothing eye popping for me. Boo =[

I dont know if anyone caught this -- but theres a waiting list in January!! Wtff..
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#Post 6 of 59 OFFLINE   Bec688

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Posted 21 November 2008 - 05:14 AM

That is just adorable!

#Post 7 of 59 OFFLINE   x33cupcake

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Posted 21 November 2008 - 05:15 AM

Oh my god i want it!! i would have liked it better in pink though.. poo . but omgosh i want so much!!

#Post 8 of 59 OFFLINE   speedy

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Posted 21 November 2008 - 05:36 AM

It's so cute!

#Post 9 of 59 OFFLINE   bCreative

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Posted 21 November 2008 - 09:32 AM

Cute. I was thinking they would be in white and pink, but still cute. Can't wait for this.
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#Post 10 of 59 OFFLINE   Aprill

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Posted 21 November 2008 - 09:52 AM

Im all over this..me Savannah and Willow are gonna have some fun

#Post 11 of 59 OFFLINE   pinksugar

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Posted 21 November 2008 - 10:09 AM

yeah I thought it'd be pink and white too. I'm not sure what I think of it in black n pink.

I'd have to see it instore
 

 


#Post 12 of 59 OFFLINE   Adrienne

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Posted 21 November 2008 - 11:14 AM

Actually pink and black are my favorite colors!! So I'm pleased. I'll probably just get the brushes and quads. Nothing too spectacular imo.

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#Post 13 of 59 OFFLINE   emily_3383

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Posted 21 November 2008 - 11:24 AM

im going to have to get some stuff. lol So i must do a no-buy until this is out. lol

#Post 14 of 59 OFFLINE   laurafaye

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Posted 21 November 2008 - 11:26 AM

Love this!

#Post 15 of 59 OFFLINE   nibjet

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Posted 21 November 2008 - 11:42 AM

I'm also going on a no buy until this is out!! And asking for MAC gift cards for Christmas!

#Post 16 of 59 OFFLINE   bCreative

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Posted 21 November 2008 - 11:55 AM

Wow!!!! I came back and read the description and I think I just drooled a little bit!!!
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#Post 17 of 59 OFFLINE   Nick007

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Posted 21 November 2008 - 12:34 PM

Nice.
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#Post 18 of 59 OFFLINE   comeseptember

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Posted 21 November 2008 - 12:56 PM

This is all terribly cute! May just have to be the first LE line I purchase a bunch of. ;x

#Post 19 of 59 OFFLINE   kaylin_marie

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Posted 21 November 2008 - 02:57 PM

I don't usually go wonky for the new collections as there's only a couple things I might want, BUT I super stoked about this one. I love Sanrio stuff, and it sounds like the colors will be more up my alley than the last ones. Can't wait to see the TLCs, lipsticks, and the blush up close, I'm most interested in those. Also I lost my 187 (*I* think it was stolen) and I can't decide if I wanna go out and buy the holiday brush set not which includes the red 187, or wait untill this comes out....eeek!

Also, the TLC in the picture looks an awful lot like fuchsia fix....I'm looking forward to seeing how it compares since thats my favorite TLC and I'm all out

#Post 20 of 59 OFFLINE   magneticheart

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Posted 21 November 2008 - 03:04 PM

That looks quite good! I'm not too sure what I think about the pink and black packaging (rather than pink and white) but it's still cute.
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