From the Everyday Minerals website:
Everyday Minerals
April 10th, 2008 Hi Everyone!
We will be having our soft launch of the website on April 25th. This means that the current site and the new site will be available at the same time.
Everyone will get to play with the new site, shop and have fun! This way we get to work out any kinks that we find in the shopping experience, get feedback and make final adjustments before switching over to the new site for good.
The soft launch period will be about 2 weeks.