Following the release of “THE RAP ON RAP” STUDY last month, the world’s largest advertiser, Procter & Gamble, has set up a toll-free hotline to obtain input from consumers regarding the company’s corporate sponsorship of music video programs on BET and MTV.
Customers can email to provide input whether they want the company “to change our advertising on BET and MTV.”
The ENOUGH IS ENOUGH CAMPAIGN is working to engage six major advertisers — Procter & Gamble, YUM Brands, Wal-Mart, General Moters, McDonalds and AT&T — whose corporate advertising dollars sponsor music video programs on BET and MTV that contain inappropriate themes for youth.
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As a parent with children, I read all 21 pages of that report. It was interesting to say the least.
