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Old 05-29-2008, 11:43 AM   #1 (permalink)
CHANELCovergirl
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Question Creating a BEAUTY LOOK BOOK

I am in the process of collecting all the photos I have done makeup/hair for on photo shoots to create a portfolio -or- BEAUTY LOOK BOOK. This is my first time creating one and will be presented to a few located magazines in Detroit and companies.

My ? is to those who have created a prof. portfolio...How big should the prints be ??? 8 x10...11X14...???

Please help!!!!!!I am a perfectionist, therefore, I don't want to have to re-do the book over and over again.


thank you alll!!! stay glamorous


Fashionably Yours,


Lili
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Old 05-29-2008, 12:17 PM   #2 (permalink)
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Re: Creating a BEAUTY LOOK BOOK

This might help you:

A portfolio, or "your book" as it’s known in industry terms, is a model, make-up artist, stylist, or photographer’s formal representation of their abilities—the portfolio tells a client, art director, model booker, artist’s rep, or photo editor exactly what the represented talent is composed of.

This composition conveys the represented talent’s level of professionalism as well as their abilities, limits, desires, style and business-charisma, in about 15 to 30 images. Some creatives will include "tearsheets" within pockets located in their portfolios, as well as "compcards" or business cards. Often you can find a resume or client list within those same pockets; however, no book should be crammed—it should be clean in appearance, both in and outside, and always up-to-date.

The old "KIS" rule applies—keep it simple.

Simplicity also falls to the outside of the portfolio. Currently the talent industry has shifted from the older "zippered" cases to the more slipcase or notebook style portfolios. Stay away from "eye-catching" bright colors or cliché aluminum or fancy cases—talent recruiters want to see what’s inside, not "eye-grabbing" packaging that distracts from the real talent. In fact, fancy packaging often sends the indirect message of special packaging is required to "stand out from the others because the talent is lacking."

Most books carried by professional talent today varies in 9 1/2 x 12 1/2-inch (outside measurements) formats to 11 x 14-inch (inside sheet measurement) formats, with the 9 1/2 x 12 1/2-inch the most popular. A few folks carry 8 x 10-inch portfolios, but the industry is more apt to favorably consider a standard portfolio size over a smaller format. Remember, portfolios are another discriminator over your competitors and it's better to err on the industry known standard.

With a portfolio designed to carry 9 x 12 sheets, a person can have either full-bleed, 9 x-12-inch images or 8 x 1-inch images with a 1/2-inch border all around the print. It’s best to do one or the other, but not to mix them within the same book. With 11 x 14 portfolios, it’s best to have either full-bleed, 11 x 14-inch images or 9 x 12-inch centered on an 11 x 14-inch sheet of paper.

Portfolios for make-up, hair and clothes stylist should contain closer to 20 to 30 images in their book. Their portfolio should showcase many different models, photographers and include tearsheets from the actual images in their books. All stylists should include business cards and rate sheets, as well as location availability.

SOURCE
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Old 05-29-2008, 12:55 PM   #3 (permalink)
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Re: Creating a BEAUTY LOOK BOOK

WOW!! Thank you so much!!!

Do you suggest i get prints 9 1/2 x 12 1/2 or 11 x 14
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Old 05-29-2008, 01:54 PM   #4 (permalink)
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Re: Creating a BEAUTY LOOK BOOK

As a freelance Certified MUA, I use 11x14.
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Old 05-29-2008, 07:26 PM   #5 (permalink)
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Re: Creating a BEAUTY LOOK BOOK

Thank you!
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