[Ashley]

Now I've seen a lot of mascara's in my time, from lash clumping bad boys, to uber treasured volumizing babies that I lurve, but I've never seen anything quite like this before. What Givenchy has done is used a SPHERICAL brush to reach every single lash on the eye. The idea is that this brush will reach all of the lashes to the root and the tip as you apply it vertically, coating the lashes with mascara It's made out of elastomer awhich helps it glide over lashes, and it offer precise application.


The formula is created from water and a cutting edge polymer which sticks to the lashes, separating and lengthening them. It's available in black and brown and will cost £17 from Givenchy, available September 2008.


SOURCE

UPDATE:
Sephora: Givenchy Phenomen'Eyes Mascara: Mascara
Sephora - $27 USD

[ticki]

interesting! mighty expensive, though.

[Faith-Abigail]

Oh, wow! I've never seen anything like that! I bet it would take a lot of getting used to.

[Retro-Violet]

that is one bizzare looking brush.
it looks like those pom-pom balls you can get at the craft store on a stick.

[emily_3383]

wow thats kinda crazy.

[Adrienne]

Looks too much like a porquipine, scary

[andrrea]

Crazy!!!! Definitely would take some getting used too!

[bulbul]

I dont like it

[-Chelsey-]

That looks a little scary but a cool idea.

[jmgjmg623]

Seems like they're trying too hard to come out with new things. I'll be sticking with my normal brush.

[Aprill]

I want.

[magosienne]

so weird ! but i'd like to try it !

[-Liz-]

this is weird but i reeealy wanna try it!

[sooperficial]

add that to my must-have splurge list!

[cheller]

awesomeeeeeeeeeeeeeeeeeee!
well drugstore brands are really good at ripping off other companies so i cant wait to buy this for myself....at walmart. hahaha.

[Zoey]

that look cool,and givenchy has such awesome packaging too,wanna try it when it gets here and hopefully they will have brown one too