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Old 06-15-2009, 07:43 PM   #1 (permalink)
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Is there a makeup line you think should change their image?

Lancome-Pretty packaging, and they make great mascara, eye pencils, foundation, blush, lip pencils, lip glosses, lipsticks, etc. However it's hard to figure out their target market. They don't have a pro image like Make Up For Ever, a fun & girly one like Stila, or a super-elegant one like Chanel or Dior. I think they have the potential to be more popular because Lancome really is a solid line.

Benefit-They have some of THE cutest stuff, but a lot of it is just too quirky for my taste. I'd want them to just stick with girly/vintage packaging.
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Old 06-16-2009, 07:33 AM   #2 (permalink)
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Re: Is there a makeup line you think should change their image?

Prescriptives. Could their image be any more boring lol?
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Old 06-16-2009, 07:41 AM   #3 (permalink)
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Re: Is there a makeup line you think should change their image?

ooh, def agree with lancome, I love them, but you're right, who is the target market?

I'm not sure who else. i know there are definitely companies, but I can't think of them right now!
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Old 06-16-2009, 08:50 AM   #4 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by Adrienne View Post
Prescriptives. Could their image be any more boring lol?
I agree. Add Elizabeth Arden, Estée Lauder, and Clinique to the boring list.
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Old 06-16-2009, 10:28 AM   #5 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by internetchick View Post
I agree. Add Elizabeth Arden, Estée Lauder, and Clinique to the boring list.

I was just about to say those! lol. I definitely agree...
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Old 06-16-2009, 10:38 AM   #6 (permalink)
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Re: Is there a makeup line you think should change their image?

Ben Nye my favorite brand of makeup but he packaging is a plain:
Graftobian best foundation ever ugly packaging.
Estee' Lauder, Clinique and Pure Luxe (love the makeup hate the packaging)
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Old 06-16-2009, 10:43 AM   #7 (permalink)
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Re: Is there a makeup line you think should change their image?

Lancôme, i agree, it's the one shelve of products i'll never come around. Elizabeth Arden, Clinique, Estée Lauder, boring, Sisley because it's out of the game imo, and Benefit because the vintage/girly packaging can become really annoying.
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Old 06-18-2009, 01:45 PM   #8 (permalink)
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Re: Is there a makeup line you think should change their image?

Aw, as I said I like girly/vintage Benefit packaging, just not the stuff that's supposed to be funny.
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Old 06-18-2009, 01:51 PM   #9 (permalink)
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Re: Is there a makeup line you think should change their image?

I'd rather see some of them put their money into improving their products.. And for MAC... A bit less hype and advertising and they could lower their prices? Lol.
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Old 06-18-2009, 01:52 PM   #10 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by magosienne View Post
Lancôme, i agree, it's the one shelve of products i'll never come around. Elizabeth Arden, Clinique, Estée Lauder, boring,
These are brands that have been around way before most of you were born. Mature women like this makeup.
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Old 06-18-2009, 02:03 PM   #11 (permalink)
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Re: Is there a makeup line you think should change their image?

Clarins have boring design
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Old 06-19-2009, 04:44 AM   #12 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by Karren View Post
I'd rather see some of them put their money into improving their products.. And for MAC... A bit less hype and advertising and they could lower their prices? Lol.

Amen to that!!
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Old 06-19-2009, 05:10 AM   #13 (permalink)
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Re: Is there a makeup line you think should change their image?

I agree that MAC should stop hyping and drop their prices! LOL!

i think estee lauder needs to rebrand - make themselves more versatile, yes, they're definitely aimed at older people, but I think it'd be cool if they offered ranges that were aimed at younger people too.

I also agree that clarins packaging is boring.
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Old 06-20-2009, 05:14 AM   #14 (permalink)
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Re: Is there a makeup line you think should change their image?

i actually really like the clinique packaging.

i think clarins looks too dull though. it's all writing in different sizes and blocks of colour. where's the prettyness??
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Old 06-20-2009, 09:08 AM   #15 (permalink)
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Re: Is there a makeup line you think should change their image?

stila.. i don't like their packaging and would never buy makeup thats that expensive when i dont even like the packaging :P
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Old 06-22-2009, 06:20 AM   #16 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by internetchick View Post
I agree. Add Elizabeth Arden, Estée Lauder, and Clinique to the boring list.
Although their image seems boring, they are all classic with alot of followers. I think if they decided to change packaging, formula, or image as a whole, they would lose a steady client base and pick up consumers who are, flighty, to put it mildly. It would be like the man who leaves his wife of 35 years for a 24 yr. old girlfriend. She would eventually grow tired of him and he would be left all alone. Another example would be when Coke changed its formula; hardcore Coca-Cola fans started buying Pepsi and Coke eventually had to turn back to the old formula (minus trace amounts of cocaine of course). By then it was too late and now we have the whole Coke vs. Pepsi thing in history

Clinique and the rest know what they are doing. They have a steady client base who they don't want disturbed of to feel betrayed by change.

And I do agree with covergirl, benefit has a tendency to get too cutsey with the names.
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Old 06-22-2009, 07:16 AM   #17 (permalink)
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Re: Is there a makeup line you think should change their image?

id say lancome
 
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Old 06-22-2009, 07:26 AM   #18 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by lojical1 View Post
Although their image seems boring, they are all classic with alot of followers. I think if they decided to change packaging, formula, or image as a whole, they would lose a steady client base and pick up consumers who are, flighty, to put it mildly. It would be like the man who leaves his wife of 35 years for a 24 yr. old girlfriend. She would eventually grow tired of him and he would be left all alone.
I think of it more like the wife getting a makeover to keep things fresh in the marriage. lol.
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Old 06-22-2009, 09:38 AM   #19 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by StereoXGirl View Post
I think of it more like the wife getting a makeover to keep things fresh in the marriage. lol.
Or the husband getting a makeover? lol
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Old 06-22-2009, 10:06 AM   #20 (permalink)
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Re: Is there a makeup line you think should change their image?

Originally Posted by lojical1 View Post
Although their image seems boring, they are all classic with alot of followers. I think if they decided to change packaging, formula, or image as a whole, they would lose a steady client base and pick up consumers who are, flighty, to put it mildly. It would be like the man who leaves his wife of 35 years for a 24 yr. old girlfriend.
I think their dedicated followers would stick to it no matter how much the packaging changed. Many companies revamp their image to attract new consumers as you can't always depend strictly one type of consumer .
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