[CoverGirl]

Lancome-Pretty packaging, and they make great mascara, eye pencils, foundation, blush, lip pencils, lip glosses, lipsticks, etc. However it's hard to figure out their target market. They don't have a pro image like Make Up For Ever, a fun & girly one like Stila, or a super-elegant one like Chanel or Dior. I think they have the potential to be more popular because Lancome really is a solid line.

Benefit-They have some of THE cutest stuff, but a lot of it is just too quirky for my taste. I'd want them to just stick with girly/vintage packaging.

[Adrienne]

Prescriptives. Could their image be any more boring lol?

[pinksugar]

ooh, def agree with lancome, I love them, but you're right, who is the target market?

I'm not sure who else. i know there are definitely companies, but I can't think of them right now!

[internetchick]

Prescriptives. Could their image be any more boring lol?

I agree. Add Elizabeth Arden, Estée Lauder, and Clinique to the boring list.

[StereoXGirl]

I agree. Add Elizabeth Arden, Estée Lauder, and Clinique to the boring list.

I was just about to say those! lol. I definitely agree...

[Jazzie]

Ben Nye my favorite brand of makeup but he packaging is a plain:
Graftobian best foundation ever ugly packaging.
Estee' Lauder, Clinique and Pure Luxe (love the makeup hate the packaging)

[magosienne]

Lancôme, i agree, it's the one shelve of products i'll never come around. Elizabeth Arden, Clinique, Estée Lauder, boring, Sisley because it's out of the game imo, and Benefit because the vintage/girly packaging can become really annoying.

[CoverGirl]

Aw, as I said I like girly/vintage Benefit packaging, just not the stuff that's supposed to be funny.

[Karren]

I'd rather see some of them put their money into improving their products.. And for MAC... A bit less hype and advertising and they could lower their prices? Lol.

[laurie_lu]

Lancôme, i agree, it's the one shelve of products i'll never come around. Elizabeth Arden, Clinique, Estée Lauder, boring,

These are brands that have been around way before most of you were born. Mature women like this makeup.

[ZsaZsaZsu]

Clarins have boring design

[bCreative]

I'd rather see some of them put their money into improving their products.. And for MAC... A bit less hype and advertising and they could lower their prices? Lol.

Amen to that!!

[pinksugar]

I agree that MAC should stop hyping and drop their prices! LOL!

i think estee lauder needs to rebrand - make themselves more versatile, yes, they're definitely aimed at older people, but I think it'd be cool if they offered ranges that were aimed at younger people too.

I also agree that clarins packaging is boring.

[Lucy]

i actually really like the clinique packaging.

i think clarins looks too dull though. it's all writing in different sizes and blocks of colour. where's the prettyness??

[mynameisanna]

stila.. i don't like their packaging and would never buy makeup thats that expensive when i dont even like the packaging :P

[lojical1]

I agree. Add Elizabeth Arden, Estée Lauder, and Clinique to the boring list.

Although their image seems boring, they are all classic with alot of followers. I think if they decided to change packaging, formula, or image as a whole, they would lose a steady client base and pick up consumers who are, flighty, to put it mildly. It would be like the man who leaves his wife of 35 years for a 24 yr. old girlfriend. She would eventually grow tired of him and he would be left all alone. Another example would be when Coke changed its formula; hardcore Coca-Cola fans started buying Pepsi and Coke eventually had to turn back to the old formula (minus trace amounts of cocaine of course). By then it was too late and now we have the whole Coke vs. Pepsi thing in history

Clinique and the rest know what they are doing. They have a steady client base who they don't want disturbed of to feel betrayed by change.

And I do agree with covergirl, benefit has a tendency to get too cutsey with the names.

id say lancome

[StereoXGirl]

Although their image seems boring, they are all classic with alot of followers. I think if they decided to change packaging, formula, or image as a whole, they would lose a steady client base and pick up consumers who are, flighty, to put it mildly. It would be like the man who leaves his wife of 35 years for a 24 yr. old girlfriend. She would eventually grow tired of him and he would be left all alone.

I think of it more like the wife getting a makeover to keep things fresh in the marriage. lol.

[Karren]

I think of it more like the wife getting a makeover to keep things fresh in the marriage. lol.

Or the husband getting a makeover? lol

[Adrienne]

Although their image seems boring, they are all classic with alot of followers. I think if they decided to change packaging, formula, or image as a whole, they would lose a steady client base and pick up consumers who are, flighty, to put it mildly. It would be like the man who leaves his wife of 35 years for a 24 yr. old girlfriend.

I think their dedicated followers would stick to it no matter how much the packaging changed. Many companies revamp their image to attract new consumers as you can't always depend strictly one type of consumer .