[daer0n]

Bad look: binge drinking poster on Tube
Women in London are being warned that binge-drinking will destroy their looks for good.


A new poster campaign launched today on the Underground depicts a woman with saggy skin and a blotchy nose. It carries the message: "If you drink like a man you might end up looking like one."
The aim is to appeal to women through their vanity by showing they risk bad skin, premature ageing and weight gain if they drink excessively.
The campaign has been devised by the Drug and Alcohol Service for London. Research by the charity revealed that two out of five women are worried about the physical impact of drink and only a third about health risks.
The Government has already launched its own £10million campaign to increase awareness about excessive drinking, which includes warnings to young women about the link between alcohol abuse and breast cancer. But alcohol service campaign spokesman Harrinder Dhillon said: "Women are clearly not reacting to the health warnings and drinking among females is getting worse year on year.
"Despite understanding the health dangers related to drinking, liver or heart disease seems a long way off. Our campaign strikes a chord with every woman around the country."
The service's research found that two out of five women felt getting fat would stop them from drinking too much compared with a third concerned about heart disease. Official figures show the number of women dying from alcohol abuse has nearly doubled over a decade.


Source

[KatJ]

Oh my, that's quite a message. I'm sure there are many women these things will affect.

[Adrienne]

I'm sure this will change some opinions on binge drinking but peer pressure TO NOT drink is more effective. I think its also sad that these women are more motivated on not binge drinking since it affect their looks as oppose to worrying about their health.

[Bec688]

It's true though, I've seen the long term effects of women who binge drink, it's not pretty. Hopefully this'll be a wake up call for women.

[Ricci]

Yes booze ages you ..unfortunately

[Anthea]

I just hope this campaign is effective and that some woman take notice. Its kind of similar to the scare anti smoking campaigns that run here.

[daer0n]

Originally Posted by Anthea

I just hope this campaign is effective and that some woman take notice. Its kind of similar to the scare anti smoking campaigns that run here.

I hope so too, you know, i find that nothing really scares smokers sometimes, or certain people that smoke, my husband for example can look at those nasty pictures of rotting lungs and he wont even feel related to it.. i think its mostly people being aware and respectful of their bodies that can have a will to stop either drinking or smoking, sometimes, pictures like the one above will not suffice unfortunately

[aney]

It's worth a try with a campaign like this!

[monniej]

wow! that's scary.

[~Ms.August~365]

This doesn't seem in your face enough. I know people who would just laugh at this while they were drunk