During IMATS in Los Angeles, this past weekend, MakeupTalk’s Editorial team was fortunate enough to run across the Make Up For Ever booth. We were able to grab a quick video interview with one of Make Up For Ever sales girls, Carrie. It’s amazing to think that Make Up For Ever has been around for 26 years! They are a professional based makeup company that is now providing all makeup to the mainstream consumer as well. They are very happy to have been at IMATS LA 2011 so that they can spread the word about their brand to everyone.
Carrie discusses their new Aqua Liner Colors. They are a completely waterproof high-precision liquid eyeliner that come in 15 different shades. It stays put all day long so that you can have fun, flirt, swim and dance to your heart’s desire. Bold, it can be used on its own or as a duo and carry a vibrant color and glitter. The Aqua Liners are tested in chlorinated water and sea water so they know that they are waterproof. These are perfect for surfers, synchronized swimmers, and regular swimmers.
Adjustable application adored by Makeup Artists
- The special shape of Aqua Liner makes it a simplified version of the brushes used by professional makeup artists. The same effectiveness in a single rapid step!
- Aqua Liner features the “Precise-Tip” applicator, specifically designed for high precision and adjustable application.
- Its tinted tube and black lacquered cap makes it an accessory as sharp as it is stylish.
- Aqua Liner is available in 3 types of finishes: Matte, Iridescent or Diamond.
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Make Up For Ever’s most popular products are the Complexion HD. These products use innovative formulas to create a new generation of make up which is both invisible on HD cameras and to the naked eye. This is a line of professionally made products that are made specifically to be used in front of the HD cameras. They consist of primer, foundation, concealer, powder, and blush. The Complexion HD line is designed to cover everything without looking heavy and take away textures and pores that are very visible on HD cameras.