My old roomate would rave about how Benefit\'s It Stick is the best concealer she has ever used, and after recently losing my makeup bag with ALL my favorite makeup and brushes, we took a trip to Sephora to replace some essentials. Since I was dissatisfied with the concealor I lost, my friend again recommended the It Stick. For 18 dollars, I figured it was worth a try. SERIOUSLY - the It Stick is the BEST concealor I have ever used!!! It comes in a wooden \"stick\" form, that I imagine I will need to sharpen when the time comes, but I find it incredibly convenient and the application to be absolutely flawless! All I do is tab the creamy stick over any blemishes or discoloration and under and around my eyes, it is a DREAM!! It is the only concealor that has ever hidden my dark circles without settling into creases and made my skin look moisturized and untouched by makeup!!! That is a big deal for me!
On the Benefit website, they recommend even sweeping it over wrinkles and creases around the mouth. I don\'t have those, but for around the eyes and on discoloration and blemishes, it is so easy to blend and does not break me out at all! The Benefit website says it is an \"ecru\" color, and it seems to perfectly match my pale skin. I imagine for other skintypes, it could seriously brighten and do the other things Benefit promises. It also seems like it would be a forgiving color for various skinshades. Take a look at the www.benefitcosmetics.com...the results they show are pretty impressive. I think I just found my HG of all concealors, and this is the only one that has ever seriously impressed me with it\'s formulation and application.