I got this on clearance. It's hard to tell in the picture, but this shadow has a very subtle, almost gold shimmery undertone to it. Love that, because it really helps my brown eyes pop. It's a warm medium/dark brown. It's one of my favorite shadows, and I use it frequently. It is very nicely pigmented(comparable to my MAC and Stila shadows), goes on smoothly, and blends well. It is long lasting, just as claimed. I use this color for day or night looks. I love the packaging. Everything feels secure, and the lid snaps securely closed. I have no issues with it popping open unexpectedly. Love this, and would buy it again and again.