This quickly became the mascara I use every day. I got it in black and it is a nice, sooty color. It has a base coat that you apply and you need to make sure it dries before you put on the mascara itself so that you can avoid unsightly clumps. If you don't, I noticed that you definitely have a bit of the tarantula eye going on. When the base is dry, apply as many coats as your eyelashes can stand...Really gives a "false" lashes look to your eyes that is perfect for nighttime...The brush made it easy to apply to all my lashes, even the sparse little ones. Make sure to wiggle as you apply, that also cuts down on any clumps or globs you may experience. Pricey for a drugstore mascara, but definitely worth it in my opinion.