I have bought this in Swell, Swank and Spice and i didn't really notice any huge plumping but it did seem a tiny bit noticeable, nothing long lasting.  Swell is a very nice nude shade, Swank is a pretty pink and Spice is more of a slight brownish nude shade.  They smell pleasant enough and have okay lasting power but that's about it. They're not sticky either but as far as lip plumpers go, this one fails.  The only reason i rebuy is because i love that its not sticky and they're really pretty and sheer.