This product is finally supposed to replace my HG of a few years ago, Almay Amazing Lasting. It came out in December and I've been using it for a few months now. I'd say it is on the level of amazing lasting. It doesn't smudge or fade, it does give the 16 hours it says. I can't say it doesn't budge at all under water, but it stays pretty fresh. Great coverage just like Amazing Lasting and it has a pump dispenser. My new HG.