Described as a "soft lilac" on the Alima website. May seem a bit chalky at first, but blend, blend, blend and you get a lovely, neutral glowy lid without an overtly pink thing going on, despite the way it looks in the bag (pearly ultra-pale lavender gleam. Sort of like a much paler version of MAC's Pink Opal pigment). It's like the interference of "Mink" but without the taupe base color. Wet, it is merely a more intense version of itself. Still not chalky though, due to the subtle, lustrous finish. I'm not sure if I'd repurchase, though. I personally prefer the browns and taupes from Alima better as they show up more nicely on me.