I personally love this masque. My skin gets really dry and flakey sometimes and whenever it does, this is what I use to fix it. It has a thick creamy texture and makes my skin feels fresh and soft! The next morning, my makeup always seems to go on smoothly without the dry flakeyness. The price for this masque seems very reasonable considering how long this tube has lasted for me. I usually purchase through Whatgreatskin.com because of their discounts.