Now where was this back in my cheerleading and tanning days (yep we used regular baby oil on our legs as cheerleaders and as a tanning oil - yikes....no SPF). Feels like a lotion, but yet you can tell it has oil in it. This is much less oily, but yet has all the same effects as the regular oil, in a creamy lotion type formula. This I did use periodically on my babies. Soft, creamy, ultra moisturizing, lock in moisture. Non-irritating, gentle, effective. Nice scent as well.