I've used ALOT of sunless tanners and this one is the best i've tried so far. It gives a very natural looking deep bronzed tan. The more times you apply it, the deeper the tan. The color is a dark chocolate looking lotion so it makes it easy to see where you are applying it. It doesn't streak or turn orange and it instantly makes you tan and the color darkens a little in a few hours. If it's not dark enough for you, reapply it until you achieve the tan you're striving for. I wouldn't recommend it for the face, though, because it has oil. It doesn't smell bad which is a big bonus.