Z-Palette was showing their new Pink, Leopard, Purple, and Nautical Blue and White Stripe Palettes.
Z-Palettes are an empty custom magnetic makeup Palette that you can fill with your own pots. They are the only palette that boasts a larger deep sized "Dome" palette for the dome shaped blushes, bronzers, and foundations that you might have. They've also released cups for making your own personal lip palettes or pressed shadows.
This is the first year they are showing at IMATS.