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Oh my... battle of the newsletters (Beauty Army & Glossybox)

post #1 of 12
Thread Starter 

Beauty Army sent this via email on November 3, 2012.

 

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Glossybox sent this out today (November 6).

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Thoughts?

post #2 of 12

At the very least it is shocking to me. I applaud creativity and seeing this is a disappointment. I will type more after my nails dry! icon_cheesygrin.gif
 

post #3 of 12

Fail!

post #4 of 12
Is this GB copying BA though, or just both of them using the Allure magazine article as their advertising? It would make sense that they would come out at roughly the same time of they were both part of the same article. Of course, I didn't read the article so I don't know for sure, but given that the blurb and photo are credited to Allure it seems a reasonable assumption.
post #5 of 12
Thread Starter 

Beauty Army has Allure's permission to use the image (which came from the article) but I don't know if Glossybox does. It's just weird how both use the image in the same manner since there are other ways Glossybox could have used the article/image. In the Glossybox pic it looks like they cropped the model at the knee where the Allure Magazine credit was at in the Beauty Army version. It's just so weird!

post #6 of 12
Quote:
Originally Posted by Auntboo View Post

Is this GB copying BA though, or just both of them using the Allure magazine article as their advertising? It would make sense that they would come out at roughly the same time of they were both part of the same article. Of course, I didn't read the article so I don't know for sure, but given that the blurb and photo are credited to Allure it seems a reasonable assumption.


That would make sense if it is an allure ad used by both companies.

post #7 of 12

This might be the answer for this. They featured some beauty subs in their article:

 

 

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GB is also featured in their article:

 

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BA:

 

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post #8 of 12

I'm betting allure made the images for them.

 

 

 

 

errr wait, now that I see the knee cut off thing..idk. Strange.

post #9 of 12

I think the picture for glossybox lives up to what ive experienced the other two do not. Thats a disspointment.

post #10 of 12

Well, it could be coincidence? If they were both sent the same image to use. But that's pretty nuts that they're so close like that! The Glossybox one doesn't look as nicely made either.

post #11 of 12
GlossyBox was started by a German company whose MO is to clone successful startup business models and sometimes entire product designs. Copying a competitor's newsletter design (and that is a blatant copy) is par for the course.

Some background: http://www.eu-startups.com/2012/03/glossybox-access-industries-invests-in-birchbox-clone/. Lots more available by Googling the Samwer Brothers.
post #12 of 12
Quote:
Originally Posted by sakurak View Post

GlossyBox was started by a German company whose MO is to clone successful startup business models and sometimes entire product designs. Copying a competitor's newsletter design (and that is a blatant copy) is par for the course.
Some background: http://www.eu-startups.com/2012/03/glossybox-access-industries-invests-in-birchbox-clone/. Lots more available by Googling the Samwer Brothers.

Ouch, that's shady.
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