So, I got my boyfriend a BB Man subscription two months ago. I was really unsure of what he would think of using high end products (he's used Axe for years), but I decided to give it a shot and see what he thought when he got the box.
He loved it! And it actually spurred a bit of a realization that he wanted to grow up a bit with regard to his style. He got the Proraso shaving cream in his first box and fell in love with it. So I got him a full-sized tube and he thought it was the coolest, most old school thing ever that it was in all Italian. He liked it so much in fact, that he then challenged me to find him a good deodorant to replace his Axe deodorant. Challenge accepted. I got him Pit Boss from Sephora and he immediately ditched the Axe deodorant.
It's not that I dislike Axe products, I've actually thought they smelled fairly nice. But I have to say, this Jack Black Pit Boss has a great smell. I actually was hugging my boyfriend after he had put it on the first time, not realizing he had just used it, and I asked him what cologne that was he was wearing. I told him it was really nice. He got a big grin on his face and told me it was the deodorant and didn't it smell amazing? Score one for the girlfriend! I even told him it was $15 deodorant and he was completely ok with that. *shock*
My next challenge: a body wash to replace his Axe body wash. Still working on that one...
But overall, I'd say hooray for BB Man :)