Originally Posted by camel11
LOL. What a poorly sampled article. ask a few Ipsy subscribers their opinion on Birchbox.... that tells the whole story!
Yes- I think a lot of ipsy subscribers expect it to be the same as ipsy, and it is not supposed to be. People who love ipsy tend to want full size products, and lots of makeup- things that take forever to get through so you aren't trying to buy more right away. Birchbox is truly a sampling service- you will get a full size every now and again, but I got a full size of the stila one step bronze in july of 2012 and I don't think I will ever get through the whole thing. Birchbox incentivises you to buy from their shop because of the points, they count on that the majority of subscribers will use their points when they reach 100, and then spend real money to cover the rest.
I think most of the people who get an receive both see value in both methods.
I just don't trust any article like that who only interviews the unhappy people. We had a similar issue on this thread sometime last year- someone set up a poll and sent it out to all the subscribers about what they thought about birchbox- but it was made by someone who was very unhappy with the service, so all the answers were skewed towards what was wrong with it, so a lot of people who like bb felt like it was pretty biased from the get go, not purposefully of course.