I started doing a purge of my collection recently and giving the things I don’t use on myself or in my kit anymore to my sister. When I was looking through everything, I realized that almost 80% of what went into the purge box went in for a few simple reasons. We’ll call them “I didn’t use this because X” and the “X” parts were things I never thought about when I shopped. You may think you’re an excellent shopper, saving money, and getting great deals, but does it ever last longer than the moment? Sometimes it’s better to save and go for something else, or swap something out for a similarly priced alternative. Let me break it all down.
IS THIS LONGWEARING?
I’m getting rid of 60 lipsticks. Yes, 60 lipsticks. They’ve all from varying brands. I’m also getting rid of 12 lipliners. You know why? Because they’re not longwearing. I paid good money for these and I’ve used them for a long time, and most of them are melted into travel palettes, but the fact that they aren’t longwearing means to me that, no matter what the cost, they’re a really impractical buy for me.
Always reach for a longwearing product. Foundation, concealer, lipstick, lipliner, eyeliner, whatever. Always choose the longwearing alternative. Why? Because it will look the best for the longest amount of time possible and require the fewest touchups. It will make your life so much easier, and you won’t find that you have to constantly reapply. This means you’ll get the most for you money, as you won’t run out as fast and have to repurchase.
DO I NEED THIS OR IS IT JUST ON SALE?
You walk by and see an excellent variety of drugstore palettes for $5. So you get 5 of them, because they’re an excellent value. That’s great, but so is everything at the dollar store. Do you go in and buy them out completely? No, of course you don’t. But you just spent $25 plus tax on makeup palettes that you bought solely for the reason that they’re a great value. You don’t need it. It’s not helping you. You have all the same colors in different brands. You could have taken that $25 and purchased 2 higher end shadows or one higher end palette in colors you don’t already have, instead of a drugstore bargain that turns out to be redundant in your collection.
DO I EVEN CARE ABOUT THIS BEYOND THE PACKAGING?
This category can also be referred to as “OMGITSLIMITEDEDITIONIHAVETOHAVEIT!!!11” because that’s what most of us tend to think. I always hear “I’m a sucker for packaging” when, in the long run, that gets you absolutely nothing. Try being a sucker for the product inside. You can take a 99 cent eyeshadow and put it in a gorgeous compact and sell the whole deal for $30, and then you’ve just bought a $29 eyeshadow compact that also happens to have a subpar eyeshadow inside. The packaging means nothing about what’s inside or how it performs, and you could easily wind up throwing your money to the wind on a whim, on something that’s a novelty item at best.
Real Life Makeup Artist and MakeupTalk Blogger