Urban Decay - Urban Defense Tinted Moisturizer with SPF 20

Just got this in my e-mail today from Urban Decay and said, "ouch" to the price tag - $30 for 50ml e 1.69 fl oz. It's supposedly new and it's vegan but of course my local JCPenney Sephora does NOT have it - yet. There are four colors - Halo, Bodyguard, Bulletproof and Forcefield, love how the names of the products have a "defense" type of attribute to it. Anyone spotted it at their local Ulta or Sephora yet? Is this really a new product or just a reformulation and repackaging of an old product?

I havent seen it, I've been keeping my eye out for the Laura Mercier one... no one in my immediate are carries it.

Oh the frustrations.

I am so deflated with UD's prices. They've gotten pretty proud of their products over the last couple years it seems.

I saw it at Ulta last Sunday. It was hidden on the bottom row. I was about to buy it until I looked at the ingredients which contained oil (very oily skin here). Too bad because "halo" matched me perfectly. 

Wasn't the old formula (or just old packaging) like $24?

That's a big price jump. >.<

I'd like to get a sample of this, but the first TM I'd like to try is Laura Mercier, I've heard such good things.