Foundation problem

My foundation matches my skin perfectly when I put it on (currently using Colorstay whipped although it happens with any foundation).

It looks great keeps it coverage but after 8 or 10 hours I start to look like a ghost. My foundation looks really pale as if the color is way too light for my skin.

I was wondering if anyone knew why this is happening?

I have normal clear skin, if that matters.

After 8-10 hrs, that's normal. Remember, that's a full "work" day. Besides, make-up slowly fades away due to physical contact and environmental conditions. That's a given. Just touch-up / reapply your make-up and don't forget to set it with a powder. This will last you for another 8-10 hrs.

Great, thanks!

I thought maybe I was applying my foundation wrong or something like that!
 

Nope, not at all. Any make-up that stays on for 8-10 hrs means you're doing it right. Kudos!