Originally Posted by Kyuu /img/forum/go_quote.gif
re: OPI I disagree, and I also abhor Color Club. LOL but if it works for you, then rock on. (In fairness, I also don't care much about Essie and ChG, which are supposed polish junkie favourites). I'm not sure this is the appropriate thread for this discussion, but I'll go on anyway ^^;;
There are number of things that set OPI apart:
1) the formula is consistently great, and a number of things go into that factor: how it applies, how it dries (self-leveling formula wooh!), how long it lasts. A lot of brands achieve this, but they don't necessarily consistently achieve it the way OPI does.
2) Drugstore nail polish has come a long way. I mean, a lot of drugstore brands are fantastic quality now, but they didn't used to and OPI had. For drugstore brands to be competitive, they actually have to make a case for why people should buy, thus the improvement in quality.
3) OPI is a brand many companies (re: drugstore brands) look to for trends. I mean, regardless of your opinion about crackle nail polish, you can't argue that a lot of companies didn't create a bunch of collections that sold a lot of polish (aka generated a lot of income).
I mean, I don't think OPI is the ~most amazing company evar~, but I do think it has earned its kudos. I mean your question is pretty much akin to "oh why does everyone like this-and-this professor at the university, it's not like their classes are any better or they've produced more interesting research lately. Yes, but that doesn't mean they weren't more stand-out in the past. I think a lot of people like OPI still because 1) consistency of quality, 2) brand loyalty, and 3) a lot of classic favourites that other companies haven't had the history to build up yet.