I am 30, almost 31, and this month will be my second bag. I have been wearing makeup since my preteen years and am very adventurous, but live in a rural area and I like that I can try a variety of products I probably wouldn't have heard of otherwise and usually are things I can get online, since not much is available near me. I love trying anything new, whether it's a new formula or consistency of something I already use or even just new colors, I'm all for it. I don't make a lot of money so I like that there are some higher end items I can try out, since I would be very reluctant to shell out a bunch of money on one new item that I don't know if I will like.