I'm in my 40s and if you are like me, then skin discoloration and wrinkles are my biggest worries. My forehead wrinkle problem I solved with botox. Not everyone approves and people tend to condemn it very quickly (mostly people who have never tried it themselves), because they don't know that when done properly, the face doesn't look frozen. I don't know know about the skills and qualities of western cosmetic surgeons, but at least in Asia botox application freezes the wrinkles and yet your face still looks natural. SO it leads me to believe that in the west they tend to overapply it.
The huge canyons that were running from my nose to the side of my lips (smile lines?) I got filled with wrinkle filler (hyaluronic acid). The results are temporary, but it's been a year and the wrinkles are barely visible. My previous application lasted me about 5 years. Again, this varies from person to person, but if you add up how much you'd spend on face creams during that time and get minimal results (creams tend to be hit of miss), then for me going for the filler was totally worth it.
Cleansing:
- oil to remove make up - someone already mentioned DHC, and I second that - it's a great all purpose oil.
I also like Shu Uemura Ultime8.
- facial foam to wash off the residuals and for all puropse cleansing - I like DiorSnow Cleansing Foam - it's super gentle if you have dry skin. Shiseido Perfect Whip is fine (and a lot cheaper) if you have normal to oily skin.
- toner - if you have unever skin tone or discolorations, try a brightening toner. Again DiorSnow is great, and I really like it. Shiseido White Lucent (or White Lucency in some overseas markets) is good if you have normal to oily skin.
I know many people recommend Hada Labo toners (a japanese brand), however I don't find them suitable for mature skin at all.
Creams:
- anti-wrinkle - I have tried a lot. Really, a lot. Both Asian and western brands. And hands down Estee Lauder Time Zone was the best choice when it came to results.
- anti-aging / moisturizing - SK-II Stempower.
- brightening - Lancome Absolue series, or again Dior Snow.
- moisturizing - Astalift Aquarysta gel. Astalift is a Japanese brand (made by Fujifilm) that features astaxathin and ceramides
Absolue cream and serum transformed my skin last year. No drugstore brand (Asian or western) could do in years what Absolue delivered in the span of a couple of months.
For overall brightening and to even the skin tone, if you don't want to spend a gazillion of dollars, I can recommend Laneige White Plus series. Laneige is a Korean brand, but hugely popular and you can get it in the US.
eye cream - here I'd suggest a Korean brand su:m37, my favorite cream is Flawless Regenerating Eye Cream and all I can say is that it transformed my under eye area. I use it at night. In the morning I put DiorSnow under eye brightening serum. Such combo works for me, though there are people who are against mixing skincare brands.
These two creams changed the color of my under eye area. Don't listen to the people who tell you that it's not possible. Evidently they haven't found their proper under eye skin care yet.
I use under eye concealer (DiorSnow BB eye cream) only occasionally. On most days I simply don't need to anymore.
For exfoliating I would recommend gentle AHA/BHA Japanese gel peelers, there are many brands on the market, I like Det Clear.
wash-off facial masks - Aveda! Sorry, none of the Asian drugstore brands even come close.
Sheet masks - here you need to go Asian.
Regarding Paula's Choice, I found those products to be extremely harsh. maybe OK if you have tough, oily skin, but for my dry, mature, sensitive skin they did not work at all.