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EYESHADOW
While there are rigid rules when it comes to foundations, it is with your
eye color that you can allow your creative side to take flight.
Your eyes are the focal point of your face. Be sure that your eye makeup
techniques and choice of colors are most flattering to your eye shape
and color.
With eye color you can create the illusion of new shapes and sizes.
Always keep in mind that light colors highlight and dark colors shrink or
recede.
When applying eyeshadow sweep the lightest shade over the entire area
from lash line to brow. This shade will be your base color and is to your
eye, what your foundation is to your face. It will
hold your color and prevent creasing.
TIP: On days when you are really pressed for time,
apply the base color to the eye then skip to
mascara and you’re done.
After applying your base color, apply a
medium shade on the lower lid. This is
the part of the eye that most women
apply eyeshadow. Blend into your base shade.
A third color can then be added. Use a deep, dark shade to create depth.
Apply this shade along the lash line, and at the outer corner of the eye,
emphasizing the crease of the eye and brow bone. Blend well. This is
your accent shade and when used can create a more defined eye.
How you apply this contour shade can help eyes look bigger, smaller,
wider set or closer together. The key is to blend so well that attention is
still drawn to your eye, not your eye makeup.
For eye shadow that looks "just applied" for hours. First, base your
eyelid with foundation or concealer in a shade that matches
your skintone. Next, apply a neutral shade of eye shadow or a color
nearest your skin color over the Cover Cream. The process of the powder
adhering to the cream will create a smudge resistant base for your eye
shadow. It will last forever.
powder eyeshadows can be used wet or dry. Dampen your
brush or applicator and create your own liquid eyeliner in any of your
vibrant colors. Wet application of eyeshadows serves to intensify
the color.
TIP: When applying eyeshadow to the crease of the eye, keep your eyes open and
slightly tilt your head backward. This will enable you to better see the shape you
are creating and allowing the shadow to go into the crease.
TIP: For more mature skin use iridescent shades sparingly.
TIP: If you have puffy eyelids do not use iridescent or frosted shadows in light colors
or white. Use softer, matte colors.
MASCARA
Next to lipstick, mascara is your most effective makeup tool. It is a great
eye opener that emphasizes the lashes. Apart from the obvious choice of
color, many brands promise to thicken, lengthen, darken, volumize and
condition your lashes. They are also available in waterproof and regular
formulas.
Using a proper application technique when applying mascara is extremely
important to achieve a finished look. You must ensure that the mascara
covers the lashes from the root to the tip of the lash.
For your upper lashes, wiggle the mascara wand back and forth at the
base of the lashes to deposit color before rolling the brush through your
lashes. Coat lashes from the very base to the tips with full strokes. This
method creates a thicker looking lash with the ends separated and the
base well defined.
Hold the wand vertically when applying mascara to lower lashes, running
this from side to side. Be extremely careful as to avoid smudging the
under eye area.
When applying more than one coat, combing through lashes between
coats will help prevent clumping.
TIP: If your mascara is new and the deposit on the wand is plentiful, tissue off the
wand before applying to prevent smudging.
TIP: To get more product on the mascara brush try twirling the brush. Pumping it will
cause the product to dry out sooner.
TIP: Try experimenting with different colors of mascara – maybe brown, navy or
green.
EYELINER
The eyeliner market is extremely saturated with many brands offering a
variety of options in terms of color, texture, and type. Most companies
offer pencil, liquid, felt tip and cake eyeliners.
The tissue of the eye area is extremely delicate, therefore when choosing
an eyeliner pencil be sure to select one that is soft enough to glide
easily. This is one aspect of makeup application that not only takes
practice but an extremely steady hand.
Pencil eyeliners tend to be quite popular because they are easier to
control and also can give the look that you want to achieve. Liquid
eyeliners on the other hand require more practice. They create precise
lines once applied with enough control.
The new kid on the block - felt tip liners – are quite similar to liquid
eyeliners in consistency and offers the user a bit more control. Cake
eyeliners, traditionally used by professionals are now becoming very
popular. A new trend is to use eyeshadows as eyeliners. The advantage
of this that you have so many more colors with which to line.
For wide set eyes, emphasize the inner corners of the eyes. For close set
eyes, emphasize the outer corners, keeping the inner corners highlighted.
For drooping eyes, turn the outer end of the liner in an upward direction.
TIP: When using an eye pencil, open your mouth slightly to relax the eye muscles. It
will make lining a lot easier without having to pull or tug at your lid.
TIP: Apply eyeliner as close as possible and even into the lashes to avoid the white
line you sometimes get when liner and lashes don’t connect.
CHEEKS
BLUSH
Blushers are available in powder, cream or liquid and in a wide variety of
tones. Liquid and cream blush should be applied before powder. Generally
most women prefer to use a powder blush as it is much easier to apply.
For easy application, sweep blush downward from the ear to mid-cheek,
beginning in line with the top of the ear and ending at the end of the
apple of your cheek. It is best to choose colors that are close to your
skin tone.
TIP: Always remember less is best.
TIP: Be sure to do the blush test. Once you are done with your entire makeup stand
back, look in the mirror. Check to see if your face is ‘balanced’. You should have
on just enough blush to make you look as though you are blushing. If you have
on any more than that you need to tone it down.
TIP: To soften blush apply some powder over your blush. In the evening you have a
little more liberty and so you could go a bit heavier according to the look you
wish to achieve.
:icon_cool
While there are rigid rules when it comes to foundations, it is with your
eye color that you can allow your creative side to take flight.
Your eyes are the focal point of your face. Be sure that your eye makeup
techniques and choice of colors are most flattering to your eye shape
and color.
With eye color you can create the illusion of new shapes and sizes.
Always keep in mind that light colors highlight and dark colors shrink or
recede.
When applying eyeshadow sweep the lightest shade over the entire area
from lash line to brow. This shade will be your base color and is to your
eye, what your foundation is to your face. It will
hold your color and prevent creasing.
TIP: On days when you are really pressed for time,
apply the base color to the eye then skip to
mascara and you’re done.
After applying your base color, apply a
medium shade on the lower lid. This is
the part of the eye that most women
apply eyeshadow. Blend into your base shade.
A third color can then be added. Use a deep, dark shade to create depth.
Apply this shade along the lash line, and at the outer corner of the eye,
emphasizing the crease of the eye and brow bone. Blend well. This is
your accent shade and when used can create a more defined eye.
How you apply this contour shade can help eyes look bigger, smaller,
wider set or closer together. The key is to blend so well that attention is
still drawn to your eye, not your eye makeup.
For eye shadow that looks "just applied" for hours. First, base your
eyelid with foundation or concealer in a shade that matches
your skintone. Next, apply a neutral shade of eye shadow or a color
nearest your skin color over the Cover Cream. The process of the powder
adhering to the cream will create a smudge resistant base for your eye
shadow. It will last forever.
powder eyeshadows can be used wet or dry. Dampen your
brush or applicator and create your own liquid eyeliner in any of your
vibrant colors. Wet application of eyeshadows serves to intensify
the color.
TIP: When applying eyeshadow to the crease of the eye, keep your eyes open and
slightly tilt your head backward. This will enable you to better see the shape you
are creating and allowing the shadow to go into the crease.
TIP: For more mature skin use iridescent shades sparingly.
TIP: If you have puffy eyelids do not use iridescent or frosted shadows in light colors
or white. Use softer, matte colors.
MASCARA
Next to lipstick, mascara is your most effective makeup tool. It is a great
eye opener that emphasizes the lashes. Apart from the obvious choice of
color, many brands promise to thicken, lengthen, darken, volumize and
condition your lashes. They are also available in waterproof and regular
formulas.
Using a proper application technique when applying mascara is extremely
important to achieve a finished look. You must ensure that the mascara
covers the lashes from the root to the tip of the lash.
For your upper lashes, wiggle the mascara wand back and forth at the
base of the lashes to deposit color before rolling the brush through your
lashes. Coat lashes from the very base to the tips with full strokes. This
method creates a thicker looking lash with the ends separated and the
base well defined.
Hold the wand vertically when applying mascara to lower lashes, running
this from side to side. Be extremely careful as to avoid smudging the
under eye area.
When applying more than one coat, combing through lashes between
coats will help prevent clumping.
TIP: If your mascara is new and the deposit on the wand is plentiful, tissue off the
wand before applying to prevent smudging.
TIP: To get more product on the mascara brush try twirling the brush. Pumping it will
cause the product to dry out sooner.
TIP: Try experimenting with different colors of mascara – maybe brown, navy or
green.
EYELINER
The eyeliner market is extremely saturated with many brands offering a
variety of options in terms of color, texture, and type. Most companies
offer pencil, liquid, felt tip and cake eyeliners.
The tissue of the eye area is extremely delicate, therefore when choosing
an eyeliner pencil be sure to select one that is soft enough to glide
easily. This is one aspect of makeup application that not only takes
practice but an extremely steady hand.
Pencil eyeliners tend to be quite popular because they are easier to
control and also can give the look that you want to achieve. Liquid
eyeliners on the other hand require more practice. They create precise
lines once applied with enough control.
The new kid on the block - felt tip liners – are quite similar to liquid
eyeliners in consistency and offers the user a bit more control. Cake
eyeliners, traditionally used by professionals are now becoming very
popular. A new trend is to use eyeshadows as eyeliners. The advantage
of this that you have so many more colors with which to line.
For wide set eyes, emphasize the inner corners of the eyes. For close set
eyes, emphasize the outer corners, keeping the inner corners highlighted.
For drooping eyes, turn the outer end of the liner in an upward direction.
TIP: When using an eye pencil, open your mouth slightly to relax the eye muscles. It
will make lining a lot easier without having to pull or tug at your lid.
TIP: Apply eyeliner as close as possible and even into the lashes to avoid the white
line you sometimes get when liner and lashes don’t connect.
CHEEKS
BLUSH
Blushers are available in powder, cream or liquid and in a wide variety of
tones. Liquid and cream blush should be applied before powder. Generally
most women prefer to use a powder blush as it is much easier to apply.
For easy application, sweep blush downward from the ear to mid-cheek,
beginning in line with the top of the ear and ending at the end of the
apple of your cheek. It is best to choose colors that are close to your
skin tone.
TIP: Always remember less is best.
TIP: Be sure to do the blush test. Once you are done with your entire makeup stand
back, look in the mirror. Check to see if your face is ‘balanced’. You should have
on just enough blush to make you look as though you are blushing. If you have
on any more than that you need to tone it down.
TIP: To soften blush apply some powder over your blush. In the evening you have a
little more liberty and so you could go a bit heavier according to the look you
wish to achieve.
:icon_cool
