i am not extremely pale, but the fairly light seems to be the best match for me. i bought the kit that includes the brushes,mineral veil, and the fairly light (porcelain to light with golden understones) and light (light skin, golden undertones). i was using the light for a while and then noticed i was sort of getting the self tanner look, so i started using the fairly light - perfect match.
the only neutral shades they have without golden undertones are the fair and the medium and tan in the lighter colors. i think anyone can wear golden undertones and have it look nice, as long as the shade isn't too dark for the skin - then you get that self tanner look! she might want to try getting the kit that i got with the light and fairly light. maybe light would work for your friend - she seems darker than me, and that's the one that made me look like i had a bad fake tan! also...the colors are pretty versitle : it is all about how much you apply - how light or heavy an application you want. so really with the kit, you can't go wrong. you get all the brushes, mineral veil, warmth, and a dvd that helps introduce you to be and helps you with application, which i found extremely helpful. it is a 181 dollar value for only 60!