Because of the name...it's an eye shadow by Aromaleigh, part of the Rocks line, called Just Like Heaven.
1. I loved that song back in HS, years and years ago.
2. I heard the Kathy Melua cover of it shortly after my very best cat in the whole world died, and it reminded me of him - "you, soft and only, you, lost and lonely, you, strange as angels." Bah - makes me cry even now.
3. This eye shadow will ALWAYS remind me of the Muffin Man. Even though it's not really a great color for me, it will be my favorite because of the name and because of the association.
How's that for irrational?