This may sound screwy, but I do not have time to wait in the morning for my moisturizer to dry or sink in, so I started applying it in the shower when I put conditioner on my hair and shower mositurizer on my body. I think the heat from the shower makes it penetrate my skin, then I just rinse everything off then blot my face with the towel when I get out, and my face is soft, smooth and ready for foundation.