Hi! People have a love and hate reationship with EDM brushes. If you get them in the kit, they are so worth it! In my experience, they do not shed and are very soft for natural bristles. They are way softer than BE brushes, but are not as soft as Lumiere's synthetic brushes. If you are planning to buy those 3 brushes full price from EDM, I recommend that you just buy Lumiere's brushes. They only cost a bit more. The synthetics are so much softer! If you want to get the EDM kit on the other hand, the brushes become such a great value! I have 2 of the premium kabukis and I love it. It is super full and is soft for the price. No shedding for me either. I also have the flat top and another flat top and duo fiber brush coming. I love their brushes, but would never pay full price for them! My bf's aunt bought the mini kabuki with her free sample kit and that was so soft with no shedding either. I have never seen the sooshco kabuki. People are kind of harsh sometimes in judging the EDM brushes, but I personally love them!