I have not been impressed with the Rimmel line at all.
If there's one product in their line that really, really bites, it's the eyeshadow. It's pretty much all filler, so hardly any color gets on the lid at all.
The lipsticks are sub par, but there are better lip formulas out there.
The foundations and powders suck, and no one can convince me otherwise, lolol.
In conclusion: Not a very good line.