its crazy..because everytime i search for the best flat iron..it comes up with the sedu!! just i found a problem..it straight..i mean like, it doesnt do what other flat irons do, such as curls, waves, etc.. its wide!.. but pretty much everyone says the same thing about the CHI and GHD..and i know that the T3 are sold in my local target.. they are all pretty much in the same price range..except for the GHD that sells for like 200 and up..while CHI and T3 are around 100 and up