i initially bought my first one at walgreens- it wasn't in the same aisle as all the other HIP products. it was off in like. an island (you know, in drugstores were there are little podiums of makeup by itself)? you just really have to search for it (its located the same way at cvs). sometimes stores haven't been able to buy these yet so you might have to wait till they do, or just shop around until you find it.