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"What does a woman want?" asked an exasperated Sigmund Freud.
The father of modern psychology claimed that in 30 years of study he had never figured it out.
Relax, Doc. Therese Legere, of Shutesbury, says she has the answer.
Women want a comfortable bra, says Legere, and until now it has been almost impossible to find.
Legere, a professional seamstress and dancer, is the designer of a new bra she calls ZeeBraz. She sells it over the Internet and two days a week at a studio in Amherst. Since going on the market last March, she has sold more than 150 bras.
Her invention was inspired by her own despair over finding a brassiere that fit comfortably.
"I was ready to pull it off by 10 o'clock in the morning!" says Legere. "The band around the chest made it impossible to breathe."
Her frustration peaked three years ago when she took a course in "transformational breathing."
"What I learned was that 75 percent of our energy comes through our breathing," she says, adding that she had to unhook or take off her bra to "breathe efficiently."
Most cups are made for "a firm, 18-year-old breast," she says. "If you have a pendulous breast, you have to compress it, squish it, lift it to fit into that shape. That's why you have to tie it so tight, to keep the breast inside the cup. The lift and push create a lot of discomfort."
ZeeBraz sells for $50 to $75. Legere makes them in sizes 34A to 50E, in different machine-washable materials and colors. Among her designs is a nursing bra, a bra with two layers of fabric for larger breasts, and a bra with a front closure for women who have trouble raising their arms.
"It's kind of like my higher purpose to bring this to as many women as I can," says Legere.
Her company, formerly called The Liberty Bra, is online at www.zeebraz.com. In Amherst, her store hours are Saturdays and Mondays from 10 a.m. to 2 p.m. at 34 Main St.
Source - Uplifting news: A pain-free, comfortable bra - MassLive.com
