Actually, a lot of reviews are not only from friends, but they also got it for free, so they'd have to have a positive review. However, I've also seen some reviews from people that bought it themselves that liked what she had to offer. A lot of reviewers also seem to be her fans, not that they're necessarily untruthful just because of that.
My one qualm with it is that all of her colors seem bright, primary and not all that uncommon from many brands these days. I was really excited when it first came out, but now I can only think of maybe two items I might buy. Afterall, how many bright matte colors can you wear? Would you wear it every day? Maybe if I was more of an addict, I'd buy it all. I was never much into rainbow eyelids.