When you are buying a moisturizer, are you reading the ingredients list before purchase? Do you open up and sniff? Do you buy it because it has a cute bottle? What makes you pick up that moisturizer and put it in your basket?
I am a sucker for packaging. This is what makes me pick it up. I usually pop open the lid and sniff because I like a more floral but not distinctly floral scent. I hate fruity of any kind, coconut too. That bottle goes back down if the scent is fruity or coconutty. Lastly, I read the ingredients. If it looks decent, no cocoa butter or coconut oils, not too many parabens, the bottle goes in my basket
I am a sucker for packaging. This is what makes me pick it up. I usually pop open the lid and sniff because I like a more floral but not distinctly floral scent. I hate fruity of any kind, coconut too. That bottle goes back down if the scent is fruity or coconutty. Lastly, I read the ingredients. If it looks decent, no cocoa butter or coconut oils, not too many parabens, the bottle goes in my basket