Ok, so Boots 17 isn't exactly a brand-new brand. But its collaboration on a makeup product line with fashion designer Jonathan Saunders is. And according to a recent press release, Anna Wintour was quoted as calling the designer "London’s hottest It boy." I'd call that the accolade of the century!
The new limited-edition collection consists of four lipsticks (£ 2.99) in Alwyn (red shown), Rousseaux (fuchsia), Ella (pale pink) and Tourney (nude) as well as four eye shadows (£3.99) in Selwyn (mink brown), Favia (fuchsia), Vodence (dark grey) and Elador (white) in any Boots store.