They havent opened one up in the sf area yet (that i know of) but im thinking its more like an h&m with their celeb lines (sjp & amanda bynes) & price range. Ive heard mixed reviews but im excitied to check it out when it does open. For everyone whos been to one id like to know what you think
I went to one 2 months ago in Manhattan. It's basically a t-shirt and jeans type store. Very casual. I bought several pieces from Sarah Jessica Parker's line- Bitten. Not bad and very cheap (price). T-shirts and tops were $7.99 and jeans were $14.99.