There are several eye shadow brands I love - YSL, Trish McEvoy and Nars. Between the three I can find any color I want to use, plus their style and texture are the best. An honorable mention would be Laura Mercier and Guerlain.
My favorite daily wear shades would be anything with subtle shimmer and medium to light in tone on lids and crease, with a deeper shadow used as liner.
I love:
red/rose/golden bronzes (Laura Mercier Cognac and Temptation, Trish McEvoy Bronze Glaze and Praline Definer, YSL Ombre Solo #10 and YSL Duo #13, NARS Rebecca Duo)
olives (Laura Mercier Sherezade, YSL duo #1)
purples/lavender (YSL Duo #9 and #17, Trish McEvoy Haze Glaze, Nars Charade for muted purple, Nars Elsa, Lulu and Twisted)
coral (Nars Emmanuelle, Trish McEvoy Warm Glow Glaze)
teals (NARS Cleo)
greens (YSL Ombre Solo #11 and Duo #31)
pinks (YSL Ombre Solo #3)
Highlighting pale shades (Guerlain Divinora palette #200, Nars Kilimanjaro, YSL Ombre Solo #9, #7, #6)
One big note: for Nars - if possible, buy the shadows that are made in CANADA. The ones that are manufactured in the USA are not as smooth texture-wise and less pigment lifts than their Canadian counterparts. Look on the back label for product origination.