I am really loving the Revlon Colorburst line right now. #095 Crimson is a very flattering neutral red that doesn't seem pink or orange on me at all. Just a true darker red that doesn't scare me to wear.
Higher end lippies I like are Clinique's Party Red and Guerlains Rouge Automatique in #120 Coque D'or. Those are both slightly metallic while the Revlon is not. And the Guerlain is more of a sheer wash of red. None stain the lips, which I prefer.
Doowop has a red called Code Red which is supposed to be universal and long wearing, but I didn't like it on me and it stained unevenly so I felt like I had to keep retouching it every hour or so. Hope this helps!!
edit - the Revlon wears great imo. I can't remember how the Clinique wears but the Guerlain is more like a MAC lip lustre formula so it doesn't really last very long...